Apr 8, 20203 minAd Spend during the COVID-19 pandemicGlobally, ad spend has decreased in the digital realm by 33% and 39% in traditional media. 400 media buyers and planners surveyed by IAB...
Apr 8, 20203 minThree Psycho-Effective Marketing Strategies During COVID-19Companies began surfing the COVID-19 crisis by positioning their brands outside of negative associations with the virus. Yanav remarked that